Tasks breed! And they’re ADDICTIVE. And will kill your alignment if you let them!

Not to mention your body and soul!

I actually came out with that phrase ‘tasks breed’ as I was talking to my coach about all the AMAZING ideas I have for my business.

It’s great to have so many amazing ideas.

But I know I can get caught up in them. Addicted to the dopamine hits of ticking the boxes on my to-do list!

Congratulating myself on pretty PDFs with killer taglines.

And when I do? I’m OUT OF TOUCH with my audience!

And when I finally launch my pretty opt-in, no-one cares!

And I tell myslef it must be crap and go back to the drawing board until my next ‘aha’ and start the cycle again!

Because the task of making an opt-in leads to the task of creating a funnel.

And creating a challenge for my group.

And updating my salespage…

And… and…

3 weeks sat behind my computer not engaging with anyone but feeling really clever!

IF I let it.

But I’m wise to myself these days.

I’m wise enough to know that it’s not the perfect opt-in / funnel / chalenge that brings my clients.

But BEing in the game.

Creating AND engaging.

My perfectionist brain that craves completion wants to lock myself away and do all the things…

AND THEN engage with my audience and receive my clients.

And that’s sending a big fat message to the universe saying;


It’s like saying you’re closed for business.

And even when you’re not actively taking on clients, if you don’t stay ENGAGED with your audience, next time you come to launch, you could be launching to crickets!

So what to do? Here’s what I do to stay engaged AND create new things for my audience.

1. Engage FIRST every day!

I have a daily practice in my business. First I write my message from the heart and post it.

Then I ENGAGE with new followers, people I like to follow and groups that I’m in.

Then I CREATE i.e. make that killer opt-in, make content for my funnel or courses or challenges.

Then I engage with my current clients.

THEN I do short bursts of engagement througout the day (10 mins chatting on Instagram when I’m waiting to collect the kids etc)

THEN I do more creating.

2. Let ideas flow when they flow

I’m not a machine though! This morning ideas were flowing when it was time to write my message.

So I set a timer and played with some wording for a bit.

I wrote notes of what I want to include in my new freebie and even started a cover page for it.

Then I came back to my daily message.

Doing it this way keeps me fresh too, instead of forcing myself to write the whole freebie in one sitting.

I capture ideas when they’re fresh and dip in and out.

And my freebie gives me ideas for my posts and vice versa.

Like a cross-pollination.

It feels organic and flowy and free!

3. Always be creating!

Because you ARE always creating anyway when you’re in flow!

I’m always getting new ideas for free and paid courses and challenges and trainings for my FB group.

So I give myself time EVERY DAY to be creating.

This has been HUGE in breaking my desire to race to have everything completed and perfect!

Because I KNOW it’ll never be done and I’m ALWAYS creating.

And I love it!

And sometimes every task DOESN’T get ticked off the list and that’s a GOOD thing!

Because as I engage with my audience along the way I find simpler ways to get stuff out there!

And I don’t NEED to tick every box in my elaborate plan!

My creative ideas have LIFE these days!

And survive long enough to see the light of day because I nourish them with the life-force energy of engagement with my audience.

It’s a beautiful thing!

Let go of your addiction for getting things finished in your ivory tower and enjoy the creative journey!

Watch this space for my amazing new freebie coming your way… The #SoulFirstCEO’s Profit Playbook!

AND if you’re ready to answer your next-level calling AND craete a profitable business?

Join my #SoulfirstCEO Initiation


Ready to step fully into YOUR power?

Join me for the

#SoulFirstCEO Initiation

It starts with discovering who YOU really are.

Because no ‘ideal client fucking avatar’ comes close to your PURE MAGNETISM when you know who you REALLY are and BE it.

12 weeks 1:1 with me, Laura Lucas the #SoulFirstCEO

I see who you really are from the outset. It’s my gift. But it’s not my job to convince you.

My work is to GUIDE you. To INITIATE you into your true, most deeply-aligned self.

– Through the real life practical triggers you’re sabotaging yourself with

– Down to the deepest unconscious limiting beliefs that drive the sabotage
– Unwrapping the layers of shame that shroud your treasured gifts

– Into the undeniable, GLORIOUS truth of WHO YOU REALLY ARE

Your divine gifts

Your unbreakable character


Not the limited, self-conscious version you’re telling now.

The truth of what it TOOK for you to create your OWN transformation.

(Hint- it’s SO much more than you’re giving yourself credit for!)

To BECOME the leader, the guide you’ve answered the call to BE

All this in your first full day intensive with me and that’s not all!

Once we’re in your truth (and 100% of my clients discover their deeply grounded truth),

You’ll see PRECISELY who your soul clients are

And be able to ARTICULATE exactly how YOU uniquely co-create their transformation in the way only you can.

And as life-changing as that day is, it’s just the beginning.

Together we’ll co-create a daily practice that brings you into your embodied truth, showing up in your aligned message and making sales.

You begin to share your deeply aligned message YOUR WAY – not from any template or blueprint of mine (although I’m totally full of ideas to help you) – but from your SOUL.

Your OFFERS spring forth naturally. Fully downloaded from the universe and BURSTING through you into the world!

And you’ll create your OWN totally practical and grounded way to SELL that feels easy for you.

As well as the full day intensive you’ll receive;

Unlimited messenger support

Weekly 1:1 calls

A second intensive (1/2 day)

The sacred container of amplified faith I’ve created for you to EMBODY your truth.

If you’re ready for the ride of your life, contact me for your next step now.

Sign 4/5 Figure Clients NOW - FREE CHALLENGE

Even if NO-ONE'S LISTENING & you've LOST CONFIDENCE in the business you felt SO CALLED to create!

  • Discover the offer your soul clients will pay 4/5 figures for
  • Pinpoint precisely WHO those clients ARE
  • Embody your soul's message and MAGNETISE them
Follow me!